After years of experience in media production, co-founded Soma People and took on the role of Art Director, curating immersive events that merge underground culture, music, and visual storytelling.

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Time in the TV and media industry provided a foundation of skills that remain essential to creative leadership today:

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• Visual storytelling & narrative building — shaping ideas into compelling stories that connect with audiences.

• Motion design & animation — crafting dynamic visuals under tight broadcast deadlines.

• Brand identity & graphic systems — ensuring consistency across platforms and campaigns.

• Team collaboration & cross-disciplinary workflows — working seamlessly with producers, directors, editors, and technical crews.

• Time-critical project delivery — balancing creativity with precision under strict schedules.

• Problem-solving under pressure — adapting quickly to production challenges with creative solutions.

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These experiences built a practice that is both creative and strategic, capable of delivering work that is visually strong, conceptually clear, and adaptable across industries.